讲座主题:伦敦城市品牌与创意产业
主讲嘉宾:Jude Woodward 前伦敦副市长 著名创意产业与旅游业专家
主持人:柴小青教授 商学院企业管理研究所所长 MBA教育中心副主任
讲座时间:12月11日(周二)晚7:00
讲座地点:319教室
嘉宾简介:
Jude Woodward writes and lectures on arts’ policy, creative industries and city promotion.
She is a visiting professor at Shanghai Jiao Tong University, Antai College School of Business where she teaches an MBA course on the contribution of key creative industries (advertising, design, software and online developments, film and video) to high value added production and brands. She also lectures on luxury fashion brands as part of the Antai college luxury brand course.
From May 2000 to May 2008 she was Vice Mayor for London responsible for creative industries and tourism, arts and the promotion of London, setting policy and establishing priorities for the city government in these areas.
Jude has a BA (Hons) in Modern History from Oxford University (St. Annes College).