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法商管理案例(第二辑):民企篇
发布时间:2014-02-21  点击数:2046  

 

    民营企业作为中国社会经济发展的重要力量,在实现组织的可持续发展过程中面临着诸多挑战:有创业阶段商业模式的构建和市场价值的确立,也有快速成长阶段组织体系的变革和业务结构的转型;既要在国际化进程中把握规则,实施跨文化经营,又要在家族继承中建立有效机制,妥善处理多方关系。中国政法大学商学院和毅伟商学院共同出版的《法商管理案例》(民企篇)所选案例涉及民营企业的创业管理、市场营销、组织转型、人力资源、国际化经营、家族继承、治理结构、人才引进等多个领域,其中既有反映中国民营企业的发展现状,也有来自国外民营企业发展的经验教训。




Rapid trasforming markets and increasing globalization forces are amongest the most critical challenges private Chinese enterprieses face today. The development of new and innovative business models, the transformation of organizational structures and operating systems is likely the most important mission of the next generation of Chinese business leaders. Leading faculty from both, the Ivey Business School and the China University of Political Science and Law Business School selected the cases from this volume with the objective to address the real needs of private Chinese enterprise development. The content of the cases is based on Chinese and international business scenarios and include: enterpreneurship, international businesss, strategy, marketing, organizational transformation, human resources management,family succession, governance and innovation management. 

 


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