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法商管理案例(第五辑):新兴产业篇
发布时间:2014-02-21  点击数:5918  


 

    新兴产业的出现和发展创造了大量的商业机会,不仅成为新创企业战略选择的重点,也为传统产业企业战略转型提供了新思路。《法商管理案例》(新兴产业篇)将针对新兴产业发展带来的新机会,精选中国政法大学和毅伟商学院两校案例库中的经典案例,涉及生物医疗保健、社交网络、新能源新动力、文化创意、智慧城市、绿色住宅产业等多个领域。通过案例的剖析,从新兴产业发展热点、资源整合、产业融资、领军人物特质、战略选择或转型、商业模式、发展瓶颈等方面提供国内外相关的经验。本辑那里可供EMBAMBA、管理学科的研究生和高年级本科生以及企业管理者使用。 

   One of the most critical challenges that executives across all industires face in today‘s volatile, uncertain, complex and ambiguous world is to understand how new emerging industries and new business models potentially disrupt their own businesses. Only those companies that successfully adapt or more radically tranform themselves to the “New Normal”will survive. Leading faculty from both, the China University of Political Science and Law Business School and the Ivey Business School selected the 15 cases for this volume, which focuses on emerging industries. The cases tackle issues related to biomedicine, new energy, social networks, culture and innovation, and green techonolgy. The volume presents best practices in two ways: 1. New indstry opportunities derived from the new economy itself, and 2. New development opportunities for traditional industries based on business model and process transformation. The volume can be used for case teaching in Executive-MBA, MBA, business management graduate programs, and senior undergraduate programs or it can serve as a reference guide for working managers.

 

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